Referierte Konferenzbeiträge

  • Ahlert, D./ Backhaus, C./ Blaich, G.: The Transfer of Knowledge in Franchise Networks, Proceedings of the International Conference on Economics and Man-agement of Networks (2), Budapest, Hungary, September 15-17, 2005.
  • Ahlert, D./ Backhaus, C./ Blut, M./ Duong Dinh, H. V./ Heußler, T.: The Impact of Standardisation and Adaptation on Performance in Retailing: Empirical Evidence from Franchising, Proceedings of the Academy of Marketing Science Annual Con-ference, May 28-31, 2008, Vancouver, BC, Canada.
  • Ahlert, D./ Backhaus, C./ Blut, M./ Evanschitzky, H.: Antecedents and Perform-ance Outcomes of Relationship Quality: The Case of Franchising, Proceedings of the Academy of Marketing Science Annual Conference, May 28-31, 2008, Van-couver, BC, Canada.
  • Ahlert, D./ Blaich, G./ Blut, M.: The Transfer of Knowledge in Franchise Networks - A Learning Theoretical Analysis, Proceedings of the International Conference on Economics and Management of Networks (2), Budapest, Hungary, September 15-17, 2005.
  • Ahlert, M./ Brock, C./ Kenning, P./ Voorhees, C.: Consequences of Service Fail-ures: Differences between Noncomplainers, satisfied and dissatisfied Complain-ers, EMAC Conference, May 27-30, 2008 Brighton, UK.
  • Ahlert, M./ Evanschitzky, H./ Woisetschläger, D.: Relationship Quality in Fran-chise Systems: An Empirical Assessment, Global Marketing Conference, Shang-hai, March 20-23, 2008.
  • Brock, C. / Blut, M./ Evanschitzky, H./ Kenning, P./ Ahlert, M.: Complaint Handling in the B2B Sector, AMA SERVSIG: ’Capitalizing on Customer Feedback: New Paradigms and Strategic Imperatives’, AMA Winter Educators’ Conference, Aus-tin, Texas, USA, February 15-18, 2008.
  • Brock, C./ Kenning, P./ Ahlert, M.: Do Supplier Brands reduce Uncertainty in Sup-ply Chains?, Markentag (2), Istanbul 2007.
  • Brock, C./ Voorhees, C.M./ Blut, M./ Kenning, P./ Ahlert, M.: Consequences of Service Failures: Differences between Noncomplainers, satisfied and dissatisfied Complainers, EMAC Conference, May 27-30, 2008, Brighton, UK.
  • Brock, C.: The Profit Impact of Noncomplainers – First Findings and Further Re-search, 20th EMAC Doctoral Colloquium 2007, Reykjavik, Iceland.
  • Evanschitzky, H./ Ahlert, D./ Wunderlich, M.: Integrated satisfaction-management in service networks, Proceedings of the Academy of Marketing Science – World Marketing Con¬gress 2003, Perth.
  • Evanschitzky, H.: Success in Service Networks: A Network Marketing Approach, Proceedings of the European Marketing Academy (EMAC), 33rd Conference, 2004, Murcia.
  • Kenning, P./ Eberhardt, T./ Simon, J./ Ahlert, M.: Does Trust Matter in Interna-tional Service Marketing, EMAC Conference, May 27-30, 2008 Brighton, UK.
  • Kenning, P./ Grzeskowiak, S./ Brock, C./ Ahlert, M.: The Role of Wholesale Brands for Buyer Loyalty: A Transaction Cost Perspective, Proceedings of Annual Academic Workshop, Tampa, Florida (USA), 2008.
  • Kenning, P/ Ahlert, D./ Evanschitzky, H.: Ways out of the management dilemma in F&C networks: A new paradigma for cooperative network management, Paper accepted for the International Conference on Economics and Management of Networks 2003 (EMNET), Vienna.