Amazon won’t either. At the same time, Amazon is facing stiffer competition from multichannel retail giant Walmart—which will increase its share from 4.0% to 4.7% year over year—in addition to hundreds of insurgent digitally native direct-to-consumer (D2C) brands. eBay has the same accounting policy, but it also reports the value of the actual purchases as a separate number - ‘gross marketplace value’, or GMV. Global retail e-commerce market share of Amazon from 2016 to 2019 [Graph]. This statistic presents Amazons' global retail e-commerce market share up to 2019. I don’t think one can just assume that Amazon’s market share of online sales will be maintained indefinitely in a straight line into the future. (January 11, 2019). If Amazon was still ONLY doing books, and it had even 90% of the US consumer print book market, that is still only 0.2% of US retail. (Incidentally, this means that $522bn total US ecommerce is about 15% of US addressable retail.). We often hear that it has ‘huge scale’, and maybe it’s ‘dominant’, or even ‘a monopoly’, but what does that mean? Source: Jumpshot. Amazon Fire TV’s lead over rival streaming platform Roku is widening. That seems like a problem. Running the numbers, Amazon has about 35% of US ecommerce. 2 player from 31.7 points to 33.4 points. But, it competes with physical retailers as well - it competes with Macy’s, Walmart and Barnes & Noble. In the vastly larger world of store-based sales, Walmart Inc. is the clear leader. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Research expert covering retail & e-commerce in the UK & Europe, Profit from additional features with an Employee Account. You can only download this statistic as a Premium user. Its US ecommerce business probably grew 20% in the last year, and so its market share of total and of addressable retail is going up. With 53% of sales happening in non-Amazon sales … Whole Foods is almost all in the USA. Second question: $184bn sounds like a big number, but how does that compare to the competition? Well, Amazon discloses its revenue by country, and US revenue in 2018 was $160bn (these tables are all in millions). Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, *Forecast Includes products ordered using or international Amazon platforms (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services and credit card agreements, Number of U.S. Amazon Prime subscribers 2013-2019. Amazon IPO’d on May 15, 1997, trading on the NASDAQ under the symbol of AMZN at a price of $18 a share. If we exclude the stores, ~66% of Amazon’s revenue is in the USA, and it seems reasonable to assume as a starting point that the same proportion of ecommerce is also in the USA. Not only is Amazon eating up market share across various product categories, its intake is growing. Alexa devices maintain 70% market share in U.S. according to survey More than 50% of sales are for entry-level devices: Echo Dot and Google Home Mini. This statistic is not included in your account. How big is ‘big’? The forecast was revised after … That leaves ‘addressable retail’ (i.e. Amazon is a big company, but what does that mean? After adding the market share of its fashion specialty sites Myntra and Jabong, Flipkart controls a 38.3% market share. Is 6% market share a lot? It presumes Amazon doesn’t compete with malls or department stores or Walmart or with any other shop. Are you interested in testing our corporate solutions? The retailers' focus on India signals how important the country is to their international growth plans even as global sales have slowed. RBC, citing data from Euromonitor, said Amazon claimed about a third of India's e-commerce market in 2018, trailing behind only Walmart, which took 44% market share. As a Premium user you get access to the detailed source references and background information about this statistic. In terms of revenue, Amazon Web Services dominates the public cloud market with revenue growing at 35% in Q3 of 2019. With 193.6 billion in net sales, the United States were Amazon’s biggest market in 2019. Statista. Photograph: Jane … Well, how big is Walmart? It presumes no-one ever asked ‘should I buy this from Amazon or from Barnes & Noble’? Profit from additional features by authenticating your Admin account. I write a weekly email newsletter about what’s happening in tech that actually matters, and what it means. So, if you buy a $1,000 TV on Amazon from a third party supplier, Amazon will charge the supplier (say) $150 in fees for shipping and handling and commission, and report $150 as third party service revenue, but won’t treat the $1,000 as Amazon revenue at all. The report reveals that Amazon dominates UK ecommerce (30.1%), accounting for $30bn in sales in 2019. To get a sense of the AWS vs Azure vs Google Cloud market share breakdown, let’s take a look at what each cloud provider’s reports shared. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook What does ‘dominant’ or ‘scale’ or ‘huge’ mean when US retail is $6 trillion a year? A popular research firm sounded the buzzer on Amazon’s market share earlier this year only to slash its estimate from 50% to 38%. The next biggest player is eBay, which takes a 9.8% share of the online market, followed by Sainsbury’s (4.6%), Tesco … However, only 53% of Amazon’s total revenue is the actual direct ecommerce business. A cynic might say that this is a bit like deciding that Ferrari has a monopoly on Italian sports cars made by companies whose names begin with ‘F’. However, that rate is down significantly from the company’s 49.6% growth spurt in 2018. Another 10% comes from ‘Other’ (mostly advertising) and subscriptions (Prime), and then there’s the ‘physical stores’, which today is almost all Whole Foods (the revenue number in the table below jumps from 2017 to 2018 because Amazon only owned Whole Foods for part of 2017). That clearly wouldn’t mean it wasn’t dominant in the ‘relevant market’. On the other hand, some of those third party products will be competing with products that are sold and priced by Amazon, and setting their own prices accordingly.


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