The technology can give shoppers the power to … ... August 30, 2018 at 12:30 am. Report. Fifty-six percent of marketing leaders have increased their personalization spend in 2018. Found in Translation. 2020’s Biggest US Forecasting Shocks. Photo by ... Coca-Cola’s “Share a Coke” campaign, started in 2014, is one of the most successful marketing personalization campaigns of all time. Report. Related. Below, find 50 of the most important personalization statistics from three of our comprehensive reports on The State of Personalization Maturity in 2020, The State of Personalization in Email, and The State of Personalization in Mobile Commerce. Report. Based on those statistics, it's pretty clear that personalization is a necessary component of your email marketing strategy. Customer Experience 2019 (Part 2)—Personalization and Data-Driven ... Report. Related. US Social Media Advertising in 2021. 4 min read. Get this, 82 percent of marketers reported an increase in open rates through email personalization, while 75 percent believe that personalization yields higher click-through rates. Top Personalization Statistics Sourced from Dynamic Yield Research. 74 % 6 PULSE CHECK 2018 MOVIN ROM COMMUNICATION TO CONVERSATION #Personalization. If you need help getting your email marketing program off the ground, click the button for a complimentary marketing consultation. Creating and Distributing Content for the Customer Journey. Report. 2018 Trends in Personalization This year, we found that marketers are more unsatisfied with their current efforts and are less confident in their ability to achieve successful personalization today. Related. Impact of GDPR on e-commerce customer personalization in the UK and France 2018 E-commerce retailer concerns about personalization in UK and France 2018 Further related statistics Review key findings from our cross-industry survey of more than 60 brands about their personalization systems and strategy. Check out these email personalization statistics to find out. This statistic has increased in every region surveyed last year, indicating that digital ... 1-to-1 personalization. Only 12% of marketers are “very” or “extremely” satisfied in the level of personalization in their marketing efforts, while 38% are “moderately” satisfied. With 2018 underway, one topic that continues to come up as a priority for the marketing industry is personalization. However, the majority of marketers struggle to scale their personalization efforts.


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