You can unsubscribe at any time by clicking the link at the bottom of every newsletter. Diane von Fürstenberg designed the limited edition bottle for 2013, Elie Saab for 2014, Kenzo for 2015, Alexander Wang for 2016, and Christian Lacroix for 2017. The three areas where the projects will take place are Thailand's Bung Khong, the La Plata Basin in Argentina, and the Jagdishpur Reservoir in Nepal. [4] Évian has also taken the initiative to cut their own energy and water use by incorporating post-consumer recycled PET plastic into the bottle sizes that receive the most sales. <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 594.96 842.04] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Dezeen Weekly subscribers will also receive occasional updates about events, competitions and breaking news. Danone’s Evian bottled water brand has unveiled a new label-free, fully-recyclable water bottle which is made from 100% recycled materials, with the exception of the bottle cap.. [4], This article is about the brand of mineral water. <> Last year Evian trialled a collapsible water dispenser made from recycled plastic, called Renew, in an attempt to reduce its plastic packaging. [citation needed]. Évian teamed up with Virgin Records and EMI in 1998 for the mix album Club Nation. Recyclebank is an award-based company that gives participating households redeemable points according to the amount of materials they recycle. ", Related storyEllen MacArthur's Circular Design Programme seeks 20 million designers to transform global economy. %PDF-1.7 You will shortly receive a welcome email so please check your inbox. 1 0 obj Dezeen Daily is sent every day and contains all the latest stories from Dezeen. The campaign won a Gold Award at the London International Awards 2009 for Best Visual Effects. During the following year, the BSN Group, which eventually became the Danone Group, took 100% control of the Évian brand. In 1789, during a walk, the Marquis of Lessert drank water from the Sainte Catherine spring on the land of a M. Cachat. 1978 marked an entrance into the U.S. market. In addition to the mineral water, Danone Group uses the Évian name for a line of organic skin care products as well as a luxury resort in France. The brand's other bottles are made from approximately 40 per cent recycled plastic. "This is a move that will see the brand adopt a circular approach to its plastic usage, where plastic is kept within the economy and out of nature, meaning that their bottles will be made from 100 per cent recycled plastic," Harit said. Evian, the France-based bottled water company, is introducing a new bottle that has no label. The brand frequently collaborates with high-fashion designers for a series of limited edition bottles. "It is nothing else than a step in between. In April this year, the brand was certified as carbon neutral by the Carbon Trust through initiatives including a renewable energy scheme at its bottling plant and a project to plant 130 million trees. Other brands embracing circularity include IKEA, which has committed to becoming fully circular by 2030. "Evian is determined to leverage its global voice to drive consumer behaviour change around plastic waste and recycling. The marquis, who was allegedly suffering from kidney and liver problems, claimed that the water from the spring cured his ailments. [1] David LaChapelle photographed an Évian campaign juxtaposing a supermodel next to an Évian fountain formed from a Greek statue, which was painted to look like stone by Joanne Gair. However, the pink cap is made from virgin high-density polyethylene (HDPE) and oriented polypropylene (OPP), which Evian says can be recycled. Last year, designer Richard Hutten clashed with the CEO of the Ellen MacArthur Foundation at the Dezeen Day conference, declaring that recycling plastic is "bullshit" and calling for the material to be eliminated. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of every email, or by emailing us at In 1908 Évian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel, which today is a part of Owens-Illinois. %���� The rest of Evian's bottles will be made entirely of recycled plastic by 2025, in line with its promise to adopt the principles of the circular economy across its business.


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