Read a SWOT analysis of Dell technologies discussing its Strengths, weaknesses, opportunities and threats. Marketing. It has increased its expenditure on research and innovation as well as marketing. As the company is operating in numerous countries it is exposed to currency fluctuations especially given the volatile political climate in number of markets across the world. Dell also offers a range of networking products for the enterprise IT environments. It is named after the name of its founder Michael Dell. Product Portfolio :- Dell has maintained a large product portfolio that has continued to grow through fresh acquisitions. The Dell Technologies Inc. is one of the leading organizatations in its industry. It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions. This SWOT analysis chart helps evaluating the strategies it follows and what is the core Competency Company uses as strength. Apart from bearing the responsibility of all major decisions, he is like a central pillar in Dell’s business model. * By clicking on "Buy Now" you agree to accept our ". The company has focused on positioning itself as a company offering IT products and solutions from originally being a PC brand. With the increase in innovation in the market the computer systems are becoming outdated, so Dell should constantly come out with new products2. Their assembly is done at a fairly inexpensive cost. Both are tactics which give excellent ROI over the long term. Dell incorporates customer input into the research and design process. There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies. : MIT Press, 1962). It can venture into new areas and invest in the development of new technologies. Buy Professional PPT templates to impress your boss. The operational costs of the brand have grown high leading to operating losses. Second-time buyers would most likely avail of Dell’s custom-built computers because as their knowledge grows, so do their need to experiment or use some additional computer features. First PC maker to offer next-day, on-site, Direct to customer business model. Your email address will not be published. To find faster growth it must invest in emerging technologies as well as emerging markets. The biggest reason is the rise of mobile computing which has led to growth in use of smartphones, tablets and other mobile computing devices. The finished. Order Now - Dell Technologies Inc. SWOT Analysis Focus on innovation :- Dell is an innovative brand and invests in innovation for continuous expansion of its product line. 1. May 28, 2019 5 minute read Dell SWOT Analysis; This case study is explained their SWOT Analysis and Marketing Opportunities for Dell. Its other businesses include RSA, Pivotal, Secure Works and Boomi. There are several laws in each area and apart from that laws related to international trade have also grown very high. The customization of products, online and offline by customers helps them to configure their products as per the needs, 5. They offer their customers the ability to track their delivery. The technological advancements taking place in this market have been presented by detailing their impact on the growth of the market. (adsbygoogle = window.adsbygoogle || []).push({}); 1. Strong advertising & branding make it a popular laptop & PC brand. It has brought a wide range of products to the market. However, Dell’s main market are still the Americas. Amazing Business Data Maps. SWOT Analysis is a proven management framework which enables a brand like Dell to benchmark its business & performance as compared to the competitors and industry. Dell has reliability and excellent customer service along with strong brand loyalty2. In the recent years, it has also increased its focus upon innovation and expenditure on research and development. Two years ago it acquired EMC for $67 Billion. Don’t lose your SWOT studies. Moreover, its engineers collaborate with a large network of technology companies globally to create new designs and bring hi-tech solutions. However, the recent events have led to growth in operating expenses. The company can face lawsuits in various markets given - different laws and continuous fluctuations regarding product standards in those markets. Lower inflation rate – The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Dell Technologies Inc.. Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for Dell Technologies Inc. to capture new customers and increase its market share. Low-cost leadership strategy is no longer an issue to computer companies therefore it is important for Dell to stand out from the rest. This SWOT analysis of Dell Computer includes a color SWOT report created by SWOT Manager software.This page provides the strengths, weaknesses, opportunities, and threats for Dell Computers. This report contains the table contents only. Revenue- https://www.prnewswire.com/news-releases/dell-technologies-reports-fiscal-year-2017-fourth-quarter-and-full-year-financial-results-300431802.html, 3. The analysis of the external environment for Dell is presented in a matrix below: 1. However, the PC market has kept shrinking and there are several other challenges too in this highly competitive industry. So to show your eagerness to serve them, you might have to approach them first. Differentiation will help the brand grow its product line and also  open new channels of revenue for it. At one point, nearly everyone had a Dell computer. Continuing to market on the internet to gain larger market bases. Lenovo also makes and sells smartphones. This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. It did not enter the smartphone market which is Apple’s most profitable business. Reach thousands of academicians and corporates. It also provides a spectrum of services like consulting and product-related support services. Competition can basically create the same computers since Dell builds computers, not designs them. Dell is not so highly differentiated as several of its competitors. Dell's product portfolio also includes servers, networking, and storage. There are several emerging areas from AI to mixed reality that offer new growth opportunities. Author- Abhijeet Pratap | Posted-July 10, 2019 November 5, 2018 | Updated: July 10, 2019 | CONTENTS; Introduction; Strengths; Weaknesses; Opportunities; Threats; Conclusion; A SWOT ANALYSIS of DELL INC.: INTRODUCTION: Michael Dell founded Dell in 1984. Its focus on quality and innovation are the main reasons behind its popularity. Given the scale of expansion and different geographies the company is planning to expand into, Dell Technologies Inc. needs to put more money in technology to integrate the processes across the board. It has come across as a mature firm looking forward to bring out products based on tested features in the market. Incorporating Sustainability into the value chain to address climate change. Dell is trying to increase its presence there. Brand image :- Dell has a strong brand image as a global PC and IT company.

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