Limitations of SWOT Analysis for Twitter, Inc. Diversification can also be a good method to expand its market or user base and increase revenue. 2) Integration with other platforms – Though Twitter has integrated itself with some platforms yet there is a lot of gaps. contact:,, Twitter’s number of Active Monthly users is now past 330 millions. Its popularity among the social media users is high. 1) The no-profit model even after 10 years – After a decade of being in business, they have not yet come up with a profit model which may someday prove deadly for the company. 1. 7) Effective integration with other platforms – Twitter has integrated itself with a whole lot of other platforms as a login method which again strengthens its data science. In case you need the complete report please purchase using the buy options displayed. 5) Search engine business – The kind of data and information Twitter already opens up an opportunity for entering into the search engine business at some point in time. The revenue of Twitter in 2017 was 2.4 Billion dollars. Copyright © 2020. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. Legal risks from defamations, impersonation or malicious tweets: Twitter often faces free speech dilemma. Fast development of e-commerce and growing competitions. In terms of user experience too, Twitter is the strongest rival of Facebook. The SWOT analysis for Twitter is presented below: This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. Strengths in the SWOT analysis of Twitter : 1) Good brand image for credible celebrity accounts – Twitter has been fairly successful in maintaining the authenticity of celebrity accounts which makes it one of the favorite social media channels of all times. They are even using this platform for customer service and official announcements. Another problem Twitter is facing is that it has lost a  lot of money since it was founded. The monthly user base of Twitter has now reached past 330 million. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. In Twitter SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Best Tips to Master Charisma Skills, Etiquette: Meaning, Types, Benefits and Basic Rules. A SWOT Analysis of Twitter by Phil Laboon on 06/09/2009. Hatred and harassment are two of the most serious problems that social media has to deal with. Twitter Annual Report 2018 -, 2. According to a recent poll by top readers, 50% of users view Twitter as a news feed and Twitter serves multiple functions for its varied user base. 6) Support activities for businesses – Since the outreach is huge, they can offer some marketing or communication solutions to the businesses which can become another way to boost up the revenues. Pressure on social media networks has increased to create better user experiences and prevent the spread of fake news, hate speech and cyber bullying. The revenue and profits of twitter have remained much lower as compared to Facebook. You can use the following in your reference section in order to give credit to the source. This section is available only in the 'Complete Report' on purchase. Shaimaa says: October 6, 2013 at 1:09 am Please refer to the Terms and Conditions and Disclaimer for usage guidelines.


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