Dealing with technical issues. Summarise key points of discussion, but do not lead. As a Moderator you must be mindful to manage the processes within the group and also any group dynamics that arise such as dominant participants or participants that won’t stay on topic. Encourage participants to talk to each other and comment on each other’s responses. Ensure individuals engage with one another. Here are some key suggestions on how to overcome them: 1. Ones that cannot be answered with just a YES or a NO. Use differences of opinion as a topic of discussion. Questions do not need to be followed in the order they are presented in the timeline. As a moderator always avoid taking sides! Present a rules page, or introduction in the case of a discussion board, to the group with a basic list of rules or guidelines to follow. The main function of a moderator is to promote interaction among the members of a forum. 3. It is the role of the Moderator to steer the discussion so that it results in the objectives of the research being met. What is the role of the moderator? Keep a phone number or email address of the participant nearby in case you need someone to follow-up to make sure the participant is able to continue. It is important to remember that it’s not a moderator’s role to force an answer from the group, or talk down a participant’s contribution. This will tire the participants resulting in their responses becoming less as the session runs. Ensure these rules are reinforced during the discussion. You were asked to be the moderator because you are an expert, so be an expert moderator by shining the spotlight where it belongs – on the panelists. A moderator is a person who acts as a neutral participant in Group discussion, reminds the participants of the time limits, tries to keep them from derailing from the topic of discussion. Why do we all think differently on this topic?” Then let the group discuss it. Document any group rules and communicate them to participants at the start as either an introductory page in the workspace or in the initial group chat. Promote healthy discussion through open-ended questions. Create a pleasant tone with your participants. If the group is slow off the mark promote and foster discussion. As a moderator you should initially focus on ensuring each participant contributes to the discussion topic, answers all questions and stays on track. 2. Despite planning and practice your group members may still run into trouble due to Internet connectivity issues. Be prepared and test your research plan prior to the scheduled group. A moderator’s primary role is to keep group discussion running smoothly, on subject, elicit thoughts, and to explore opinions, feelings and beliefs. This will result in fewer, shorter answers or avoidance of the question altogether. The participant will see prompts on their screen notifying them of what is happening. Be prepared and test your research plan prior to the scheduled group. In a live group session GroupQuality has a backup to attempt to reconnect participants if they lose real-time connectivity. It is the moderator who ensures that the discussion is smooth and productive. It is okay to guide the group using the research plan and to explore new paths of group discussion. Orderly Conduct. Summarise key points of discussion, but do not lead. Avoid personal confrontation and allow the group to police itself (e.g. If the discussion naturally leads to a different topic follow this, but make sure everything is eventually covered. A moderator may face a number of challenges when conducting a real-time online focus groups or discussion boards. A moderator’s primary role is to keep group discussion running smoothly, on subject, elicit thoughts, and to explore opinions, feelings and beliefs. “do others in the group agree?”). This gets the dialogue flowing and gets participants used to how the session interface works. Take issues ‘offline’. Ask open-ended questions. If you’re a moderator, you need to take all thoughts about “you,” dump them in an imaginary box and toss the box. User Agreement | Just say: “We seem to have a difference of opinion here. It is important to remember that it’s not a moderator’s role to force an answer from the group, or talk down a … Promote healthy discussion through open-ended questions. If you want to be the star, switch seats and be a panelist. 4. Start with general issues and make sure you cover the issues you need to cover. Participants will have many different attitudes and prejudices. Ensure group sessions run on time and stay on track. Treat them as guests, ensuring they are happy and content. A Moderator is a person who runs and manages a qualitative group discussion or focus group. If things get heated during the session, it may be wise to ‘park’ the issue and address it later, either as a private message or chat session (one on one with the individual) or as part of a separate group discussion. Moderator Duties Discussion Facilitation. Document any group rules and communicate them to participants at the start as either an introductory page in the workspace or in the initial group chat. If one participant tries to dominate the session, the moderator should invite each person to speak in turn. Ensure individuals engage with one another. Provide all participants the opportunity to contribute. What is online qualitative & quantitative research, Business Online Market Research for Beginners, Getting Started with Online Market Research, Moderating 101 for Online Groups & Discussion Boards, A Guide to real-time (live) online focus groups, Moderating - Managing Dominant Participants, Characteristics of a Good Research Question, Checklist for Conducting a Live Research Group. 7. Provide all participants the opportunity to contribute. Contact | © 2017 GQTool Pty Ltd. All rights reserved. Let’s talk about it together. 6. Thematic Control. Start the session with some simple and general questions about the topic of the research. Make sure you have defined the group rules before the group discussion begins. If a participant gets disconnected make sure they know they can log right back in and rejoin the group at anytime. Don’t ask too many questions. Online Discussion Boards | Company Website | Privacy | Don’t ignore these - work with them. From the beginning, adopt a `listening’ rather than a `questioning’ approach. Ensure these rules are reinforced during the discussion. 5.

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