We'll assume you're ok with this, but you can opt-out if you wish. Necessary cookies are absolutely essential for the website to function properly. http://www.reuters.com/article/brief-lenovo-to-invest-over-12-bln-in-rd-idUSFWN1HM00M, https://notesmatic.com/lenovo-swot-analysis/, http://www.lenovo.com/social_responsibility/us/en/FY2016_Lenovo_Sustainability_Report.pdf. Complete Line of Products – It has a complete product line from smartphones to the data centre.. Vertical Integration – In this era of globalization, most of the tech companies outsource their products to low wage or production cost companies. It has its headquarters in Beijing, it is the brand of this century, and whatever it has achieved up till now it did so in a very short span of time. 123 Writing is a trading name of Research Global Ltd, a company registered in England and Wales. We use cookies to give you the best experience possible. Lenovo is one of the most environmental friendly companies where all the operations from the product to packaging are recyclable. HCL Technologies SWOT & PESTLE Analysis. It markets the ThinkPad line of notebook computers, IdeaPad, Yoga and Legion lines of notebook laptops, and the IdeaCentre and ThinkCentre lines of desktops. Apart from this it is committed to produce low Halogen content in its products in order to be more environments friendly. Iam Mariam Peyton, a professional Financial Analyst. He graduated with a Hons. In 2005 Lenovo acquired IBM’s personal computer business and its server business in 2014. Welcome to the world of case studies that can bring you high grades! First of all there is a large investment required to build a brand. Lenovo’s SWOT and PESTLE analysis report substantiates an understanding of the complex internal and external factors shaping the brand and its operations. Rather it outsources and purchases from suppliers. It designs, develops, manufactures, and also sells laptops, PC’s, tablet computers, workstations, smartphones, servers, and other electronic devices. There is a lot of potential of new entrants in the personal computer industry. Lenovo also uses water and energy in the most efficient way in order to conserve these rapidly depleting resources which are most scarce. There is also the competitive pressure from existing brands. In order for Chinese companies to become international, China also had to open its borders and soften its laws for imports and arrival of foreign brands. Political stability also means economic stability and a stable business environment. Lenovo products are sold to over 160 countries and it has operations in more than 60 countries. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. [Online] Available at: https://www.slideshare.net/diyiwu79/task2-26779666 [Accessed 12 July 2017]. This has resulted in increased power of the buyers. Those who could not keep up die, like Blackberry and Nokia; once market leader are now either liquidated or left behind in the race. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Currently, there are three major players: Lenovo, Dell, and HP. Lenovo Case Study Examples. Designed by Elegant Themes | Powered by WordPress. He graduated with a Hons. Use our swot analysis example to gain an overall understanding of Lenovo's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment. However, these suppliers are fiercely competitive and thus do not raise their prices in attempts to bargain. It is also working with Google and Amazon to raise the contribution of smart phones and other new businesses to its total sales. Forward integration is not a possibility for these smaller suppliers. Thus, the economic challenges are of major importance in the case of Lenovo. Lenovo is the bestselling PC brand in China as well currently being the largest producer of personal computers in the world accounting for over 21.3% of the global market share, ahead of closest rivals Hewlett Packard and Dell (Annual Report 2016; Fortune 2016). 2.0 Lenovo Pestle Analysis 2017 (opportunities and threats), 2.1 Political environment - Impact of Brexit on Lenovo, Pestle and Swot Analysis of Apple Inc 2016-2017, Pestle and Swot Analysis of China Mobile 2018, China Mobile Porters Five Forces and BCG Analysis 2018, Xiaomi Porters Five Forces and BCG Matrix Analysis 2018, Understand the broad macro-environment of Lenovo and the global smartphone industry in terms of. Lenovo was the world’s largest personal computer vendor by unit sales from 2013 to 2015. Adia, F., 2014. Lenovo is a Chinese technology firm founded by Liu Chuanzhi in 1984, currently engaged in the design, manufacture and marketing of personal computers, tablets, smartphones, smart televisions, servers as well as related software, accessories and third party applications. This website uses cookies to improve your experience while you navigate through the website. [Online] Available at: https://prezi.com/mpkrw-jcnt2w/lenovo/ [Accessed 12 July 2017]. This is the era of modern technological breakthrough; companies are inventing new products and updating older ones every other day. Analyse the internal and external environment of Lenovo & the global PC & smartphone industry using Pestle and Swot. These are some key competitive advantages that help it mitigate several major threats. Lenovo is committed to sustainability right since its beginning and in 2016 it strengthened its commitment by raising its carbon emission reduction target to 40 percent. This article will discuss the PESTEL or PEST analysis of Lenovo to perform analysis of external factors ( Political, Economic, Social, Technological, Environmental and Legal ) that have impact on the Organization. By using PCC materials Lenovo is saving considerable amount of natural resources which could have been used again had the recycled material not used by them. In this way, favorable political climate means profitable business and high revenues whereas political disruption means just the opposite. https://www.slideshare.net/farranadia91/porters-40398359, https://www.slideshare.net/diyiwu79/task2-26779666. We Will Write a Custom Case Study Specifically For You For Only $13.90/page! Lenovo’s SWOT and PESTLE analysis report substantiates an understanding of the complex internal and external factors shaping the brand and its operations. The hot trend of mobile computing is an opportunity for Lenovo which is an innovative brand. This category only includes cookies that ensures basic functionalities and security features of the website. Overall, the bargaining power of Lenovo buyers is moderate. But opting out of some of these cookies may have an effect on your browsing experience. Big and small businesses are investing in sustainable practices not just to control costs but also to create a sustainable brand image. The general rule is that the more negative forces are affecting that market the harder it is to do business in it. Xiaomi Porters Five Forces and BCG Matrix Analysis 2018, Free 10. But still, the entry barriers are high. Lenovo was originally known as Beijing Legend computers and was officially renamed as Lenovo at the time of its incorporation in 1988. The global economic environment has changed a lot since the recession. Now, a leading name in the PC world the computer brands has gained market share at the loss of its competitors. These things along with the changing face of demand have intensified the competition in the industry. Lenovo is listed on the Hong Kong Stock Exchange and is a constituent of the Hang Seng China-Affiliated Corporations Index, often referred to as “Red Chips”. Some of the buyers’ bargaining power gets moderated by the brand image and technology of Lenovo. This is an important step for eventually devising a strategy that can effectively manoeuvre the competition to maximize a firm's chances of sustainability and profitability. Lenovo has operations in more than 60 countries and sells its products in around 160 countries. Currently, there are three major players: Lenovo, Dell, and HP. Apart from these things there is intense pressure of competition in the PC industry. Lenovo, the largest PC maker in the world has registered some magnificent wins over a short period of time. PVC has been eliminated from most of its products. Lenovo PC International is a multinational technology company based in Beijing, China founded by Liu Chuanzhi 1984. Pestle and Swot Analysis of Apple Inc 2016-2017, Free 4. Abhijeet has been blogging on educational topics and business research since 2016. Manufacturing setups and research facilities require a lot of investment. The political factors have kept growing very important for businesses in the 21st century.

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