Manage and track communications in one place. It also provides numerous tools for its clients, helping them to find influencers, run campaigns, track campaign performance, and report. Content marketing platforms provide services that support their clients with content marketing. Our platform instantly allows you to discover, engage, and connect with influencers via a single end-to-end solution. It targets large agencies and brands exclusively, so they customize their pricing and services to their clients' needs. Pro members also have access to reporting for their campaigns. BENJAMIN JACOB M., VP PARTNERSHIPS, HAVAS MEDIA. Get the latest influencer industry news, case studies, and new feature updates. Your submission has been received! More recently influencer platforms have expanded their offerings, to include relationship management, campaign management, influencer marketplaces, third party analytics, and influencer content amplification. Services Offered: Influencer DiscoveryCampaign Management, Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat. It has built up since then and gathered some big-name clients, such as Microsoft, Canon, VmWare, and the British Heart Foundation. Receive updates to your personal email address as influencers communicate with you. Hypr is predominantly an influencer platform designed for brands to discover influencers, based on their postings on Facebook, Twitter, Instagram, YouTube, and Pinterest. It works with stars on Facebook, Twitter, Instagram, YouTube, and WordPress. The idea had enough traction for Leimgruber and Talavera to be accepted into Stanford’s accelerator program, which seeded NeoReach’s creation. No more manual spreadsheets. One difference with Content BLVD is that it features unpaid placements. is an influencer marketplace with a difference – it provides a social foundation for brands to meet and interact socially with influencers. The AI assigns each influencer an “Integrity Quotient,” which can help you discern just how authentic an audience is (or isn’t). However, a human team then oversees the results, removing anything clearly unsuitable. You can either test the waters with a free plan, with limited influencer search and social profiles, and demo monitors, or you can select the Advanced Plan. Tagger places a strong emphasis on data. InNetwork is an opt-in influencer marketing platform. It currently has more than 40,000 influencers, vloggers, and micro-influencers on its books and works with 358 brands. The first time I used HYPR, I was amazed by how easy it was to comprehend and find what I was looking for. CreatorIQ relies on tech to not only simplify the influencer marketing process, but also to solve problems that have long plagued the industry: follower fraud, inflated reach metrics, and inauthentic/mercenary influencers. It has survived because it has evolved. Features: influencer search based on 20+ criterias such as keywords, geolocation, engagement rates, audience demographics & more - influencer outreach through bulk emails - multiple campaign management - analytics & mentions monitoring. Obviously, this is not an opt-in network. They can register with you and go through an onboarding process. There are quite a few different types of marketing platforms. This allows clients to create influencers, assign commissions on different levels, and set up valid domains. Post for Rent effectively maintains a balance between cold business efficiency and authentic influencer campaigns. Capterra directories list all vendors—not just those that pay us—so that you can make the best-informed purchase decision possible. is the largest community of businesses and influencers. Currently, thimediaks means that you need to have 500 Instagram likes or 2,500 YouTube views to be considered an influencer. Channels: Facebook, Tumblr, Twitter, YouTube. Google bought the company in October 2016, at which time FameBit claimed to have over 300 million subscribers. You can create campaigns available only to those that you invite or make them open so that anyone can apply. Influsoft also includes a Plan module where you can undertake all the upfront tasks needed for a campaign. An influencer marketing agency aims to build and … A 7-day free trial is available. You will gain a higher BlogScore if your blog performs well, with good traffic and engagement, and you have an active social influence. Anyone can participate in the social aspect for free. Full service digital marketing firm, HireInfluence, created Advowire in 2015 to provide an influencer marketing service for its clients. Increase sales volume & more visibility for your product/ brand by engaging more influencer advocates. It has rapidly evolved into one of the best all-in-one influencer platforms out there on the internet. Audience health scores help narrow down bad audiences who are inactive or fraudulent. Pricing: For specific pricing, you’ll need to talk to Onalytica directly, but in general the platform is a good fit for medium to large sized companies. has created a communal and collaborative social space focused on a specific audience. There are currently 20,000 influencers signed up. Brandbacker provides a great deal of data for brands. Like most social influencer platforms, Upfluence has its pros and cons. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform. Spreadsheets do have their limits. It has a simple search engine, including the Tinder-like “Quickmatch” which does its best to match up brands and influencers for a particular campaign. No strings attached. Julius is a leading influencer marketing software solution, offering influencer search and discovery, campaign management, and a robust reporting suite. Pricing: Free plan is available, but a paid package starts at $49/month, Tapfiliate is primarily an affiliate/referral management solution but as many companies use it to successfully manage their influencers, and it’s one of the highest-ranking referral solutions, we decided to include it here. Founded in 2009 as BlogFrog, TapInfluence came about in 2013 and was recently acquired by a pioneer in the modern influencer industry – IZEA. Once you’ve published your campaign, it will show as Active in your dashboard. Our CRM is powered by Salesforce. The Grapevine platform very much focuses on matching influential YouTube creators with brands wanting promotion on that platform. If you have a blog the system automatically creates what they call a BlogScore for it - a quality rating of between 0 and 100. Explore the platform that is loved by hundreds of Fortune 500 consumer brands and the agencies who represent them. Data-driven marketplace with 1,000s of real celebrities to help brands create genuine celebrity content on social media. captiv8 has marketing and/or API partnerships with all the social channels, so their data gets to some very deep levels. This allows clients to create influencers, assign commissions on different levels, and set up valid domains. The influencers on the Webfluential platform have been thoroughly vetted, approved, scored, and determined to be genuinely influential. They describe themselves as being a “Mobile First Company” and place their main focus on mobile-specific networks like Instagram and Snapchat. Therefore, automated specialized tools can be of great help to store important data for influencer management. Brands contract them to make posts on their behalf. Here’s where Annex Cloud’s Influencer Management Platform provides an innovative set up to create and manage links. It helps you discover new talent and can complement your existing methods without complicating or compromising them. Videos on Facebook include data points specific to the platform, like a breakdown of those who watch with the sound on vs. off, and whether the audience is paid or organic. They have built up a database of 100,000 influencers on Snapchat, Instagram, Twitter, Facebook, and YouTube. "One of the most friendly user experiences in the influencer marketing industry, plus [we love] its custom reporting.". However, brands can go further in determining their ideal influencers. From this perspective, marketing platforms include television, direct mail, and telephone, along with online mediums such as email, social media, pay per click (PPC) marketing, search engine marketing, and mobile marketing. PitchBoard is an influencer marketplace with a focus on executing campaigns quickly and at scale. Along with the 100,000 influencers it recognizes 3,000,000 unique mentions and 5,000,000 keywords. NeoReach grew out of a Stanford University class where Jesse Leimgruber (now CEO) and Misha Talavera (now CMO) came up with the idea for a digital marketing platform which would connect social media influencers with brands.


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