Here, he explains how Al-Homaizi’s relationship with the IKEA business began, and highlights some of the challenges and surprises the group has experienced along the way. Overwhelmed by the thought of assembling that IKEA furniture? Pay securely and leave a review, all through TaskRabbit. 35 years later, their Kuwait store stretches across 21,500 m2 of the country’s largest mall and they are also operating stores in Jordan and Morocco. Our primary focus during this time is ensuring the health and safety of our co-workers, customers and service providers. Step 2: Ensure a large enough clear area where our technicians can perform the job. We can put together your desk, bed, cabinet, or bookcase. It’s a breath of fresh air to introduce both the brand and the IKEA way of working to new markets; to guide people through the range and offer solutions which solve their day-to-day, home-related problems.”, “Together, we are exploring how best to expand the business – with a view to developing in new and growing in existing markets. It looked great! They were struck by its freshness and simplicity. "Mr. Yousef Al-Homaizi had been running a successful home furnishing showroom in Kuwait for almost 25 years when his sons Yacoub and Jassim Youssef first came into contact with the IKEA brand. Your Tasker arrives and gets the job done. It happens about five times per week!". Of course, the majority of the products are part of the standard range, but we also select about 20% of them with local tastes in mind. Reinforcing IKEA furniture is simple and inexpensive, and takes only a few extra minutes during the assembly process. Moral of the story is if you’re buying a lot of IKEA furniture, look into hiring a pro to assemble it. Being a franchisee is both a great privilege and a great responsibility. Step 1: Ensure your new flat packs are on site and provide instructions where you want them placed. Each additional $1500 worth of product value costs an additional $100 for assembly. The IKEA business model and values also lined up perfectly with Al-Homaizi’s belief that home is the most important space in the world.”. But what is it like to be an IKEA franchisee? We have around 300 people dedicated to these tasks.”, "Inter IKEA Systems B.V. owns the IKEA Concept. We hired assemblers through our local IKEA stores and they did a fabulous job. Being an IKEA franchisee is a long-term commitment.”, Learning as we go - the challenges of entering a new market. Home is the most important space in the world. Chat with them to confirm details. While some people relish the challenge of building their own pieces of furniture, others dread having to work through instructions, wondering … That means constantly striving to optimise all aspects of the business, from supply set up to customer fulfilment, so that we can generate savings that translate into better prices for the customers… and better business for us.”, “I have often been pleasantly surprised by how much people love IKEA! Within this framework, we have the freedom to make certain decisions about what to sell and when. To avoid any delays or price adjustments, please ensure that all components that you wish to be assembled are included on your order. Tackle your to-do list wherever you are with our mobile app. ", "Being a franchisee is both a great privilege and a great responsibility. For example, before opening the store in Morocco, we did over 100 home visits to help us understand how the IKEA range could be made relevant to local consumers. That means we don’t put outdoor furniture on display until the winter months in Kuwait, when it’s cool enough to sit outside.


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