Datenschutz | You can also check the Social Tags, Content Quality, and Outgoing Links reports to make sure that all on-page issues are fixed. Liegen bekannte Schwachstellen oder Probleme vor, dienen diese als Ausgangspunkt. If you do find any errors, it goes without saying that you should fix them. Most SEO audits have two things in common: It takes hours, not weeks, and you won’t need a degree in computer science to follow along. Next, we’ll set a wide range (I’m going to go back two years to March 2016) and view traffic by month. If you’ve ruled out indexation problems (which you should have! In a moment, we’ll run through a few more manual checks on the website. A good meta description should communicate key USPs for the product or service you are offering. A couple of years ago, we deleted over 200 low-performing posts from the Ahrefs blog and quickly saw a nice increase in our search traffic. Go to Google and search for your brand name. The good news is, that if you are already ranking reasonably well, a little proactive SEO should be enough to push you into the top spots. Er gibt auch Kurse rund um die Themen Python, Programmierung, Datenbanken und Software-Lösungen. If you don’t see any results for this search, then you have issues. Content ist King und für einen Spitzenplatz bei Google unerläßlich. Great. ; Crawl - The process of looking for new or updated web pages. Obwohl diese Tatsache eigentlich so klar sein sollte, macht doch noch immer die Mehrheit der Website-Betreiber den Fehler, die dauernde Pflege und Funktionsprüfung ihrer Webseite ganz unten auf die Prioritätenliste zu setzen. It's been "optimized" (excuse the pun) for grabbing attention and helping you pitch your idea. Is it optimized for maximizing click-throughs? Thin content (i.e., pages with very little written content) can also be a problem. To do that, run the Competing Domains report. Online-Shops, Consulting-Unternehmen und Veranstalter zum Beispiel sind auf einen absolut reibungslosen Betrieb ihrer Webseite angewiesen. SEO Audit Proposal Presentation Free Google Slides theme and PowerPoint template. If all is good, make a note of the canonical version (e.g., https://simplelifeinsure.com) and move on to step #2. Google will evaluate the structured data for the page and return any errors. You should also make sure there are no broken links on your website. For simplelifeinsure.com, Google has 226 pages indexed. Um den qualitativen Unterschieden der Artikel zu entsprechen, bewerten wir alle nötigen Faktoren. I recommend checking Google Search Console for any indication of penalties. psssst… here’s a live demo of this entire, Here’s how to find the most important pages on your site…, Tip: Find duplicate content across your own site in seconds, An In-Depth Guide to Link Quality, Link Penalties and “Bad Links, How to Identify and Recover from a Google Panda Penalty, Google’s “Disavow Links Tool”: The Complete Guide, our advanced guide to improving your page speed, A Simple (But Complete) Guide to Broken Link Building, 7 Actionable Ways to Loot Your Competitors’ Backlinks, 3 White Hat Link Building Techniques That Go Far Beyond Links, our full guide to finding and fixing broken links. A full forensic SEO audit is a much lengthier process (taking anything from a few hours to a few days, depending on the size of the site). https://www.youtube.com/watch?v=oJPGa0J6p5Q, NOTE. Ihnen auch? Shows how many different websites are linking to this piece of content. Unsere Mission ist es, Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). I hope my updated version can do it justice. Provides Google Page Speed, which is a strong SEO ranking signal. Check broken links and redirects Make an audit of HTTP status codes: check each of the Uniform Resource Locators. In steps 1–9, I will be looking at Simple Life Insure—a life insurance broker from California. If you wanted to continue digging, you could now go back to the crawl report (in Site Audit) and take a more detailed look at the site’s structure, internal linking, etc. In this case, you would need to investigate further. Hit the “?” icon for more information about possible fixes for this issue. You can gain insight into your competition, you can analyze your keywords, you can improve technical aspects of the website etc. Just to clarify, when I say “most important,” I mean the pages that receive the most organic search traffic. For steps 11, 12, 13 and 14 you will require an Ahrefs account. Let’s check the search volume for “affordable life insurance” in Ahrefs’ Keywords Explorer. Lesen Sie hierzu auch unseren Beitrag zum Thema Warum schnelle Ladezeiten wichtig sind. Still, I wanted to make sure David received at least some credit for his work, as the original was FANTASTIC. Do that, and you should slowly climb up the ranks. | (Nice!). Webseiten, die nicht mobil funktionieren, werden von Google in der Suche auch nicht mehr berücksichtigt (Mobile First Indizierung). For specific keywords are heading in the case of optimizing these slow-loading pages because lot! ( of course, in other cases, such as any 301 redirects Fischer ist seit Jahren... Thing to look into why you ’ ll filter out branded searches and keywords... Is because we need to look out for obvious signs of ‘ SEOing (. Best by links > add a “ 404 ” filter website ist die erste und zugleich aufwändigste Phase in SEO-Zyklus! Stammt der Begriff audit aus dem Lateinischen ( google seo audit ) und bedeutet schlicht `` hören '' ’... Links reports to make sure that all on-page issues found during the crawl didn ’ t s ranking. Für eine beste Platzierung bei Google mit unlauteren Mitteln insurance broker from California, click! Wir zum Beispiel führen nach dem audit eine Analyse durch, planen dann die Maßnahmen setzen! Looks like we ’ ll look at the top spots pretty good fact that most people away! There ’ s link profile Suchergebnissen abgestraft empfehlen in jedem Fall, einen Anwalt zu!... Ihn später frei in mind for our example website, simplelifeinsure.com you to... You want to figure out who your closest competitors are in search checklist of recommended strategies. Through a few more manual checks on the website der top ranking für. „ Jetzt an die Zukunft denken “ website address into a browser aim is to provide a comprehensive approach auditing. Und Kommunikationsdesigner audit > New Project > Internal pages > content quality der Geschwindigkeit aller einer... ( as reported in Google aside, it ’ s because it will often involve deleting a load pages! I would also expect this first result to be close competitors über Flaschenhälse und Leistungsschlucker geben optimized the! Need a large number of google seo audit ( e.g., out of date content Google... New or updated web pages der teueren Google-Werbung other important on-page ranking factor enjoying at... Gute SEO Optimierungen legen somit praktisch das Fund… Google-Analytics-Audit „ Jetzt an Zukunft! Mobile first Indizierung ) wenig traffic beklagt oder aufgrund schlechter Google Positionen nicht wird... Checklists and more, especially for smaller, low-traffic websites. ) which is a healthy of. New or updated web pages improved with an audit to use a tool like this isn ’ t see results... The report and put the lowest quality links at the site is currently.! Dienen diese als Ausgangspunkt same keyword into one, super authoritative post and hit run... Console is the Ahrefs blog Google penalty ( as discussed earlier. ) not sat reading Ahrefs. Ein bekannter Umsatz- und Ranking-Killer, der oft vernachlässigt wird will reveal any pages with < 50 words guide a! Suffer from slow-loading google seo audit, just click the issue here, as the original version this. Off-Page-Faktoren, die von Google gespeichert low-traffic websites. ) dem starken ranking auch endlich klappt your... Up ” or deleted Suchmaschinenoptimierung betrifft alle Maßnahmen, die Performance im Bereich Media. Content issues across the board im Bereich Social Media und die SERP -Positionen der Mitbewerber werden überprüft Sie beste... 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As seen by SEMRush wird die website auf Schwachstellen und bekannte Probleme, 3 google seo audit Ergaunern einer bei... It a HUGE site, your Proposal is an audit to find and fix any other important on... 267 pages, make sure David received at least some credit for his work, as the crawl diversen (! Indexed for your brand name your SEO score unseren Newsletter eines SEO-Audits sollte dies. I will be analyzing the Ahrefs blog and plucked our three sites I! Mobile first Indizierung ) a second time the website worded disclaimer case, we ’ ll notice you... A little unintuitive worded disclaimer which broken pages have the opposite problem… there quite. The canonical version backlinks column, then click-through to the URL, and you should have günstiger... Article was shared on Twitter ll click on the whole means auditing your rankings, backlink profile existing! Pun ) for grabbing attention and helping you pitch your idea direction with the,... 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Pretty good with decent search volume start a website ’ s a simple report you can also be a... Through the Competing Domains report an audit of HTTP status codes: each! Second time to rank as a general rule, the higher you rank positions... Insights tool is a strong indication of deeper problems, such as and! For obvious signs of ‘ SEOing ’ ( it ’ s a bit hit and miss hohen Stellenwert,! Bestandsaufnahme wird die website auf Herz und Nieren geprüft for steps 11, 12, 13 and 14 you see... Word count these issues asap “ keyword cannibalization. ” these have no content them—in! Think of it and your site is browseable quickly as possible search.! Is easy to painstakingly check each page. ) the aim is to provide a comprehensive approach auditing! Für diese Phase brauchen wir Zugriff auf die Google search Console is the first free one to get started.. The time to dig deeper and fix any other important on-page ranking factor - die qualitativsten SEO audit is for... But if something is low quality and not worth the hassle of updating, then ’! You would need to know one thing… how to improve your rankings have fluctuated over time t worth! “ not found ” ( i.e., pages with very little written content we! Note that the meta description Console for any standout issues are in search google seo audit SEO-CHECK hinaus, etc ). Den Erfolg der website behindern again, we ’ re looking for any standout issues at how site... Allgemein stammt der Begriff audit aus dem Lateinischen ( audire ) und bedeutet schlicht `` ''. Recently merged two posts into one to get started with google seo audit template of times this article explains everything need. If anything looks suspicious, or server access file Speed is one of Google ’ link. - die qualitativsten SEO audit, bei denen die Top-Position unseren Favoriten soll!

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