Did the Chotukool pose a threat of disrupting the traditional refrigerator market? This preview shows page 1 - 10 out of 10 pages. Low Market Penetration According to CEAMA, refrigeration penetration in rural India is about 2% compared to 40% for TVs Huge market tapping potential in the non-user and simple user segment 2. The following questions will be answered: Reference no: EM132548769 Topics 1. Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India? The families living in 150sqft houses do not have enough space in their house for a conventional refrigerator. Godrej Chotukool 885 Words | 4 Pages. The refrigerator penetration was at about 16% in 2006 growing annually at 7-8%. Step 3 - chotuKool: "Little Cool," Big Opportunity Case Study Analysis. Assess the business scenario for ChotuKool? The old one cost $200,000. In rural India up to 90% of families cannot afford appliances, have no electricity, and have no refrigeration. But before that lets looks at the consumer durable market, the consumer durable market consists of products from watches to fans. The Characteristics Of A Detective Fiction, The Disney Company: Outline Of The Walt Disney Company. Enterprises come up withthe aim ofaddressing theshortageof resources and human needs. Godrej & Boyce also pioneered a novel distribution system: the Chotukool would be sold at the post office. Explain and, Expert Help >> Finance Basics Jennifer was married on July 1, 2018 and on that day received numerous gifts from her extended family. Q2. Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. What is your take on the simultaneous pursuit of. What other products might the lessons Godrej learned with Chotukool apply to? 2. What product and process innovations did the Chotukool entail? 17th February 2015 Assignment Help >> Project Management Would you say a business analyst would be responsible for creating requirements documents? • Challenges faced by Chotukool Godrej ChotuKool: A Cooling Solution for Mass Markets Godrej Chotukool: Case Study Ashish Tomar Akriti Q1. • Assess the business case for Chotukool. The report requires us to study the case by Richard Ivey School of Business titled “Godrej Chotukool: A cooling solution for the mass market”. What are the critical success factors for this product to succeed? What were the pros and cons of attempting to develop a refrigerator for India’s rural poor? Assess the business case for Chotukool. Mayank Singh Mudgal 5. Evaluate each detail in the case study in light of the HBR case study analysis core ideas. The Chotukool won several design awards and FastCompany gave Godrej its “Most Innovative Company” award. If you continue browsing the site, you agree to the use of cookies on this website. Full Grade is a one-stop solution for all urgent assignment help needs. Competence enhancing or competence destroying? Godrej's case study on chotu kool refrigerator Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. • Space Constraints: Many of their assumptions turned out to be wrong; they ended up making a lightweight portable battery operated refrigerator with customizable skins to make them cool and aspirational, and sold to multiple market segments, including the urban affluent. Godrej & Boyce also pioneered a novel distribution system: the Chotukool would be sold at the post office. • What is Disruptive Innovation? The growth in the rural section was, however, projected at 25% per annum. Q.1. There were certain trends which led to the birth of Chotukool. 2. Godrej_Chotukool_Case_Study.pdf - Godrej Chotukool Case Study Ashish Tomar Akriti Q1 Assess the business case for Chotukool What are the critical, Q1. Godrej Chotukool: A Cooling Solution for Mass Market Assess the business case for Chotukool… The Chotukool won several design awards and FastCompany gave Godrej its “Most Innovative Company” award. Trends Implications Opportunity for Chotukool ANSWER 1.For Chotukool to succeed following factors should be there: • Is Chotukool a symbolic example of Inclusive growth? Rural Population • Power Supply: 70 % of rural India still lives in areas with limited electrification and lots of power cuts. Solutions to case study GODREJ CHOTUKOOL: A COOLING SOLUTION FOR MASS MARKETS ANSWER 1.For Chotukool to succeed following factors should be there: (i) Product utility: Channelizing on the ability of product to satisfy the demand of different users like roadside kiosks, wayside grocery stores and flower vendors will help for the success of … With the help of the below mentioned, Solutions to case study Reference no: EM132529555 Question 1: Image Company is evaluating the possibility of replacing an old machine with a new one. Is there a threat of quick imitation by competitors, Threat with traditional refrigerator manufacturer, Q4. Discussion Questions: 1. Marketing Case Study (2)

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