These are the three steps that are necessary to become a Certified Trade Show. Want expert, personalized advice that can save you a lot of time and money? Upon completing the training course and passing the exam, graduates will 30 Professional Competency Units from the Management Strategy Institute as well as an official MSI Certification in the mail. The eMarketing Association (www.emarketingassociation.com) and the Sales & Marketing Professional Association (www.smei.org) offer marketing and sales certifications that may provide career advancement opportunities. The exam itself is based on this curriculum, as detailed on the DES Certification page. Retrieved from https://study.com/event_marketing.html. Online programs are available for marketing courses and programs. It also better positions certification holders for growth within their company. The Bureau also indicated that job growth for marketing managers is expected to rise at a rate of 8%, and for advertising and promotions managers at a rate of 3%, between 2018 and 2028. In order to be eligible for the CSEP program, offered four times a year, event planners must have a minimum of three years of full-time professional employment in the special events industry. How To Become GTP Certified: GTP Certification requires applicants to complete a comprehensive exam that covers domains from strategic business planning, buyer/supplier relations, to data, analytics and finance. , and then focus on studying the areas outlined that planners are least familiar with. Depending on what one is looking to improve upon regarding their skill set, these certifications provide a solid marketing foundation that will elevate one’s event organizing capabilities. Budgeting, compliance tools. Spend and Workflow. There are many jobs in the military that correspond to skill sets required in the world of marketing. Candidates must choose 9 out of the 12 courses that are offered and pass an exam after completing each course. Upon completing this process, event managers officially hold the title of being DES certified event managers. Most employers don't require that marketing professionals or event marketers earn professional certification. ... Share DevOps Practitioner + Agile Scrum Master Certification and Training with your friends. In addition to this training, the program also includes a case study project that conjoins what you’ve learned to your actual role in the industry. © copyright 2003-2020 Study.com. Organized by the Management and Strategy Institute, the CQEP is a good entry-level certification that introduces fundamental topics to those who are new to the event space. Upon completing the training course and passing the exam, graduates will 30 Professional Competency Units from the Management Strategy Institute as well as an official MSI Certification in the mail. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals. The curriculum and exam cover topics ranging from user experience, content development, product launches, audience acquisition, and monetization techniques. Though an extensive process, the CEM program provides a thorough and detailed education of the event industry and graduates of the program not only benefit from the newfound knowledge but the valuable network of fellow CEM professionals. If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. Receiving this certification will result in a deeper understanding of key topics such as multi-channel content creation, using content for lead generation, and content marketing ROI. This particular event management license, endorsed by ILEA (International Live Events Association), is meant to improve industry performance by providing professionals with the opportunity to develop professionally and gain expertise in the events industry. In this post, you'll discover how to leverage retargeting to boost your event marketing strategy through tips, examples and case studies. Of these, about 259,200 were marketing managers. Candidates take must study for and take an online exam that will grant the certification upon passing. This may be the most relevant certification for event professionals as it encompasses an overview of various marketing ideas such as value creation, marketing evaluation, communication, and understanding the marketplace. This certification is provided by the National Career Certification Board which specializes in entry-level certification for the career training industry. There are a variety of benefits that come with CSEP Certification. The major objectives of the program are to instruct future leaders on ways to develop and analyze business data, to explore the skills necessary to succeed in managing teams, and to gain exposure to finance, risk analysis, and other components of managing a business. November 12, 2020 Live Online 9:00 am – 1:00 pm | Central Time, {{vm.currentUser.FirstName}} {{vm.currentUser.LastName}}, The business case for modernized event marketing, Multi-channel promotional strategies, tactics and tools, Impactful attendee experiences and systematic achievement of ROO (return on objectives), Customer and event intelligence through technology, Insights to achieve ROI (return on investment). It's free! How To Become CGMP Certified: The program encompasses a 100 multiple-choice exam and a three-day course consisting of instruction within a variety of areas, specifically ethics, Federal budget and appropriations, Federal travel regulations, and contracting. Though an extensive process, the CEM program provides a thorough and detailed education of the event industry and graduates of the program not only benefit from the newfound knowledge but the valuable network of fellow CEM professionals. What is the PCM certification? With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Virtual/hybrid registration, websites, marketing. Upon completing the course, candidates will take a final exam that requires a minimum score of 75%. Design, build and execute a full-scale marketing event strategy and plan and achieve desired outcomes. Overview. Ready to jumpstart your event’s sales — or your career in event marketing? Whether you're a local, new in town, or just passing through, you'll be sure to find something on Eventbrite that piques your interest. These professionals market products, ideas, services and events for companies across several fields, including industry, science, and finance.

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